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You Can Now Order an Uber Directly from the YP App
In an effort to justify its astronomic valuation, Uber is moving beyond the boundaries of its app. You can already book an Uber from airline and restaurant apps, and now the on-demand taxi service is...
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What Google’s Entry Into the Home Services Space Means for Local
The web has been around for more than 20 years now and it’s great for searching for most things, but it’s still lousy for finding local contractors. Unless you live in a particularly tech-savvy place,...
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Sponsored Post: Using Analytics to Optimize a PPC Campaign
This post is part of a series on best practices in pay-per-call advertising, sponsored by Soleo. When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key....
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GrubHub CEO Thinks Data — Not Content — Is the Future of Restaurant Discovery
Shares of GrubHub slid early Wednesday after the online ordering company reported stronger-than-expected revenue growth but slimmer profits in the seasonally strong first quarter of the year. The...
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Yelp Learns the Hard Way: Small Talk Matters When Selling to SMBs
Yelp is off to a rocky start in 2015. Shares of the reviews site plummeted in after-hours trading Wednesday after the company reported weaker-than-expected revenues and sluggish user growth. The...
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Local Corp CEO: More and More of What Local Directories Do Will Be Absorbed...
Last week, Local Corporation, the parent of Local.com, announced multiple moves signaling a shift toward a savvier model — including the hiring of a firm to help the company “explore strategic...
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The Mobile Search Tipping Point: A Global Perspective
We knew this day would come. Google finally announced this week that mobile search volume has overtaken desktop search, not only in the U.S., but in 10 countries including Japan. “This presents a...
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Yelp Reportedly Explores a Sale — Could Priceline Be a Fit?
Yelp may be on the auction block. That’s according to a report from the Wall Street Journal that said the reviews site was in conversation with investment bankers to find a buyer for the multi-billion...
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Why Google’s Competition May Be Gaining in Mobile Search
For years, venture capitalists steered clear of the most successful Internet product ever: search. But now, investors are betting that a handful of new mobile search startups can question Google’s...
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Why We Still Search for ‘Starbucks’ on Google Maps
Access to information has curbed the value of brands, but they still matter, often as a proxy search. To wit: I travel often, and I typically end up searching for “Starbucks” when I’m looking for a...
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YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal
If you are in the local search biz, this week’s news that YP.com is splitting its print digital businesses into different companies and Local Corp’s filing for bankruptcy might strike you as a couple...
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Study Finds Consumer Search Preferences Depend Heavily on Type of Business
Earlier this month the Local Search Association released the results of a media usage study showing which local media sources consumers used most in the past week to conduct local searches across the...
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Street Culture: SweetIQ Empowers Employees to Drive Independent Progress
Unscripted entrepreneurialism is a wanted commodity in the fast-growing local space. No formula exists for finding it though, so being able to nurture the spark of innovation is valuable in itself....
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6 Ways Local Merchants Can Compete in Organic Search Results
Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page of...
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Will Mobile Search Dethrone Google?
Current events raise that always-intriguing question: What would it take to disrupt Google’s search dominance? Leaving aside its European Commission slugfest, Google is under assault from the usual...
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The Not-So-Low-Hanging Fruit: Why the Local Market Remains Elusive
“Think globally, act locally.” That familiar phrase applies as much to marketing and commerce as it does to helping preserve the environment. As consumers, we may spend more online every year, but to...
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With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps
55 Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 set to become available on Wednesday, it’s time they focused their...
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Street Fight Daily: Groupon Will Cut 1,100 Jobs, LivingSocial is Planning a...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon to Cut 1,100 Jobs, Pull Out of 7 Countries (Chicago Tribune) Groupon announced 1,100 layoffs...
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Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, GPS, and Beacons: How To Dominate the ‘Next Moment’ of Local Search (Search Engine Land)...
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Whither the Search Engine in the Age of Mobile?
The path to purchase ceased being linear some time ago, probably as soon as online-to-offline became a standard part of the marketing lexicon. But as mobile has begun to wield increasing influence...
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